idea09

merchandise design. creative direction. production. campaigns. activations. collaborations.
for music, culture, and the spaces in between.

product ideation and range planning
concept development, art direction and design
sourcing, sampling and production oversight
campaigns, activations and brand collaborations

get in touch

clients

nts radio

bicep

plz make it ruins

a24

vegyn

headache

01 - services

creative direction + design

from initial product ideas and range planning through creative direction and design, we can support any stage of the process. whether you need a complete concept developed or support with a specific creative element, we adapt to the needs of each project.

working across different aesthetics, styles and creative worlds, we build products that feel authentic to each brand, artist or cultural moment.

02 - scale

production + development

over a decade of creating merch programmes across music and culture has taken us far beyond the standard t-shirt. we specialise in developing original products that challenge what merchandise can be, creating unique pieces rather than standardised promotional items.

from custom bikinis and dice to rubik's cubes, candles, blankets and custom lighters, we bring ideas to life from initial concept through production. whether you have a clear vision or a completely new product concept, we provide the expertise to develop it from idea to finished piece.

03 - marketing

marketing + campaigns

we help transform products into campaigns. from photography and video production to social content, newsletters and paid media, we create the assets and strategy needed to launch products effectively.

we also support campaign amplification through strategic placements, cultural platforms, press and product seeding. previous campaigns have been featured by platforms such as complex and sabukaru, displayed on digital billboards in shibuya, tokyo, and stocked by retailers including gr8, big love records, dover street market and happy99.